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Wedding + Event Planning firm located in Spartanburg, SC
Taking the Stress Out of 'I Do' & Celebrating the Best of Life's Moments
The Princes & the Lily Events Co.
Our Origin Story
Hey y’all! I’m Anthonie “AJ” Rookard—owner, lead planner, and chaos-coordinator-in-chief at The Princes & the Lily Events Co.
My journey into event planning started with the birth of my oldest son—the very first prince of The Princes & the Lily. I was determined to create the perfect baby shower for him and spent days visiting every paper shop in Spartanburg, SC to design the dream invitation.
It was supposed to be a simple detail… but it lit a spark.
I fell in love with the process—the planning, the logistics, the creativity, the challenge of bringing everything and everyone together at the right place and time. From that moment, I knew: this was it.
Fast forward a few years (and a few more princes + one sweet lily later), and here I am—helping couples create celebrations that feel authentic, joyful, and completely stress-free.
With 10 years of corporate experience in sales and customer service, I’ve learned how to stay calm under pressure, advocate for my clients, and get results with a smile. Now I bring that same energy to wedding days—handling the chaos so you don’t have to.
At The Princes & the Lily Events Co., I offer full + partial planning, wedding management, and custom event services designed to support you at every stage—whether you're just getting started or just need someone to run the day.
Your vision? I’ve got it.
Your timeline? Handled.
Your nerves? I’ll be the calm in the chaos, every step of the way.
Let’s plan something unforgettable, together. ✨
Wedding Planning
Wedding Management
Wedding Management
From intimate ceremonies to grand receptions, we'll help you plan an unforgettable wedding that reflects your unique style and personality. Our services include venue selection and vendor coordination. Starting at $2000*
Wedding Management
Wedding Management
Wedding Management
For couples who have everything picked and in place, looking for someone to hand their plans to while everyone enjoys the festivities. Starting at $600
Custom Events
Wedding Management
Custom Events
A birthday? Luncheon? Family reunion? We'll help you select a theme, plan activities, and provide customized party swag that your guests will love. Custom pricing
More Questions?
Use the button below to inquire about The Princes & the Lily Events Co.'s services for your upcoming event!